With over 20 years of experience, Claudia is one of the most
important celebrity make up artists in the Latin market.
Her work has appeared on the pages of Vogue, People en Español,
Hola and Vanidades among other magazines.
Betancur has been entrepreneur Loren Ridinger’s personal make-up artist
for over 9 years and served as Venue Magazine’s beauty editor. 
Her top clients include Thalia, Eva Longoria, Laura Pausini, Sofia Carson,
Dayanara Torres and Adamari López and has had the opportunity to work
with Kim Kardashian, JLo, Camila Cabello and Khloe Kardashian to name just a few.
Betancur was also creative consultant for the make-up brand Motives
and has collaborated with important companies such as L’Oreal Paris USA and Esika as their Hispanic ambassador and celebrity make up artist as well
as participating as on-air talent for the Discovery Channel in Latin America.
Claudia Betancur started her career as a make-up artist in her native
Colombia.  “When I was a kid in Colombia I used to watch this show
I loved called ‘La U’ and there was a character that worked for an entertainment
magazine and I loved all that, I didn’t know then exactly what I wanted
to do with my life but I always felt an inclination to
be around cameras, lights and the entertainment
world.  That was always on my mind,” says Claudia.
Along with her brother, she took a photography
course where he was the photographer and she




was the make-up artist.  She had the pleasure of working with the top-modeling agency in Colombia, “Informa Models,” before moving to Spain in 1998 to work for seven months while training in special effects in cinema techniques.

In 2005 she received an invitation from Leonisa, the lingerie company, to work with them for a day in Miami.  This one-time

project became a full-time role.  Shortly after, Betancur met photographer

Gio Alma who helped her land work with various magazines. 

As a result of her friendship with Alma, Betancur was invited to do the make-up

for the daughter of the owner of Market America, Loren Ridinger. 

Ridinger was delighted with her work and from that day on Betancur became her mentor. 

Currently, Betancur offers make-up course and in the past has worked as the Creative Advisor for “Motives”; 


Beauty Editor of Venue Magazine and participates in conferences around the world with Market America.

One of Claudia Betancur’s childhood dreams became a reality when she was tapped to be a L’Oreal Paris Ambassador. 

She’s been such now for several years.  “I think one should have dreams and a lot of love towards what you do and overall

peace with all the people that surround you, peace with oneself, so that things flow and go as one deserves,” Claudia says.

For more than 6 years, Claudia has worked exclusively for renowned international

brand Esika where she serves as a beauty expert for the Latin American market and also works as co-creator of the new Esika Pro line.  

Claudia has already created 5 products under the Esika line with enormous success.

Her work with Esika has taken her throughout Mexico, the Caribbean and Central America,

allowing her to share her talents in several corners of these territories.

Claudia has been nominated for her excellence in make up by

the Hollywood Beauty Awards in 2017 and 2020 where her work was showcased and highlighted among the best if the industry.

Follow Claudia Betancur

Twitter: @betancurclaudia

Instagram: @betancurclaudia

Facebook: Claudia Betancur – Celebrity Make Up Artist